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	<title>Brad Rourke&#039;s Blog &#187; culture</title>
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	<link>http://blog.bradrourke.com</link>
	<description>Thoughts for leaders where new media meets public life.</description>
	<lastBuildDate>Fri, 27 Aug 2010 12:41:10 +0000</lastBuildDate>
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		<title>Brickfair, An Example of Cognitive Surplus</title>
		<link>http://blog.bradrourke.com/2010/08/09/brickfair-an-example-of-cognitive-surplus/</link>
		<comments>http://blog.bradrourke.com/2010/08/09/brickfair-an-example-of-cognitive-surplus/#comments</comments>
		<pubDate>Mon, 09 Aug 2010 14:00:33 +0000</pubDate>
		<dc:creator>bradrourke</dc:creator>
				<category><![CDATA[culture]]></category>
		<category><![CDATA[daily life]]></category>

		<guid isPermaLink="false">http://blog.bradrourke.com/?p=2295</guid>
		<description><![CDATA[<p class="wp-caption-text">News Cameras Very Interested</p>
<p>Over the weekend, I accompanied my son to Brickfair 2010 at the Dulles Expo Center. Brickfair is a completely fan-driven annual conference. People come together to share their love of Legos, to show of scenes and models they have built, and to swap bricks.</p>
<p>Daniel and his friend Jeremy had created a rock [...]]]></description>
			<content:encoded><![CDATA[<div id="attachment_2296" class="wp-caption alignright" style="width: 310px"><a href="http://blog.bradrourke.com/wp-content/uploads/2010/08/P1000158.jpg"><img class="size-medium wp-image-2296 " title="News Cameras Very Interested" src="http://blog.bradrourke.com/wp-content/uploads/2010/08/P1000158-300x200.jpg" alt="" width="300" height="200" /></a><p class="wp-caption-text">News Cameras Very Interested</p></div>
<p>Over the weekend, I accompanied my son to <a href="http://www.brickfair.com/">Brickfair 2010</a> at the Dulles Expo Center. Brickfair is a completely fan-driven annual conference. People come together to share their love of Legos, to show of scenes and models they have built, and to swap bricks.</p>
<p>Daniel and his friend Jeremy had created a rock concert model, a show by a fictitious band called The Sharks. It was complete with a crowd surfer, light show, and a sound booth. I was proud to see it gathering lots of interest and some news cameras too.</p>
<p>The whole thing fascinated me, so I made this video while I was there:</p>
<p style="text-align: center;"><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="560" height="340" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/o7VjwFHhHhc&amp;hl=en_US&amp;fs=1" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="560" height="340" src="http://www.youtube.com/v/o7VjwFHhHhc&amp;hl=en_US&amp;fs=1" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>As I mention in the video, Brickfair puts me in mind of Clay Shirky&#8217;s idea of <a href="http://blog.bradrourke.com/2010/06/15/cognitive-and-civic-surplus/">cognitive surplus</a>. It&#8217;s not exactly the same thing, but the basic thrust is similar.</p>
<p>More fundamentally, though, Brickfair (and the huge number of other fan-driven conferences across a variety of interests) are testament to the idea that <strong>people like to make and share</strong>. The Internet has made it easier to organize situations where people can get together and do that &#8212; and do it while they don&#8217;t happen to be together, too.</p>
<p>Here&#8217;s a closer shot of The Sharks:</p>
<div id="attachment_2297" class="wp-caption aligncenter" style="width: 310px"><a href="http://blog.bradrourke.com/wp-content/uploads/2010/08/P1000156.jpg"><img class="size-medium wp-image-2297 " title="The Sharks in concert!" src="http://blog.bradrourke.com/wp-content/uploads/2010/08/P1000156-300x200.jpg" alt="" width="300" height="200" /></a><p class="wp-caption-text">The Sharks in concert! (Click for full size.)</p></div>

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		<title>Cool Optical Illusions</title>
		<link>http://blog.bradrourke.com/2010/06/14/cool-optical-illusions/</link>
		<comments>http://blog.bradrourke.com/2010/06/14/cool-optical-illusions/#comments</comments>
		<pubDate>Mon, 14 Jun 2010 14:00:27 +0000</pubDate>
		<dc:creator>bradrourke</dc:creator>
				<category><![CDATA[culture]]></category>

		<guid isPermaLink="false">http://blog.bradrourke.com/?p=2251</guid>
		<description><![CDATA[<p>I was doing some house cleaning in my &#8220;Brad Personal&#8221; folder and ran across these cool optical illusions. No doubt you&#8217;ve seen some of them before, but I like them collected in one place:</p>
<p class="wp-caption-text">Old woman . . . or young girl?</p>
<p class="wp-caption-text">Man playing a horn? Or a woman in silhouette?</p>
<p class="wp-caption-text">Two faces, or one?</p>
<p class="wp-caption-text">Is [...]]]></description>
			<content:encoded><![CDATA[<p>I was doing some house cleaning in my &#8220;Brad Personal&#8221; folder and ran across these cool optical illusions. No doubt you&#8217;ve seen some of them before, but I like them collected in one place:</p>
<div id="attachment_2257" class="wp-caption aligncenter" style="width: 222px"><a href="http://blog.bradrourke.com/wp-content/uploads/2010/06/woman.jpg"><img class="size-medium wp-image-2257" title="woman" src="http://blog.bradrourke.com/wp-content/uploads/2010/06/woman-212x300.jpg" alt="Old woman . . . or young girl?" width="212" height="300" /></a><p class="wp-caption-text">Old woman . . . or young girl?</p></div>
<div id="attachment_2255" class="wp-caption aligncenter" style="width: 183px"><a href="http://blog.bradrourke.com/wp-content/uploads/2010/06/horn.jpg"><img class="size-full wp-image-2255" title="horn" src="http://blog.bradrourke.com/wp-content/uploads/2010/06/horn.jpg" alt="Man playing a horn? Or a woman in silhouette?" width="173" height="200" /></a><p class="wp-caption-text">Man playing a horn? Or a woman in silhouette?</p></div>
<div id="attachment_2256" class="wp-caption aligncenter" style="width: 184px"><a href="http://blog.bradrourke.com/wp-content/uploads/2010/06/two_faces.jpg"><img class="size-full wp-image-2256" title="two_faces" src="http://blog.bradrourke.com/wp-content/uploads/2010/06/two_faces.jpg" alt="Two faces, or one?" width="174" height="205" /></a><p class="wp-caption-text">Two faces, or one?</p></div>
<div id="attachment_2254" class="wp-caption aligncenter" style="width: 310px"><a href="http://blog.bradrourke.com/wp-content/uploads/2010/06/duck.jpg"><img class="size-medium wp-image-2254" title="duck" src="http://blog.bradrourke.com/wp-content/uploads/2010/06/duck-300x166.jpg" alt="Is this a rabbit, or a duck?" width="300" height="166" /></a><p class="wp-caption-text">Is this a rabbit, or a duck?</p></div>



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		<title>20 Jobs Of The Future</title>
		<link>http://blog.bradrourke.com/2010/01/15/20-jobs-of-the-future/</link>
		<comments>http://blog.bradrourke.com/2010/01/15/20-jobs-of-the-future/#comments</comments>
		<pubDate>Fri, 15 Jan 2010 11:00:37 +0000</pubDate>
		<dc:creator>bradrourke</dc:creator>
				<category><![CDATA[culture]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[Public Square Today]]></category>

		<guid isPermaLink="false">http://blog.bradrourke.com/?p=1882</guid>
		<description><![CDATA[Here are twenty jobs we may be doing in the future, according to a new report. "Body-part maker," anyone? [...]]]></description>
			<content:encoded><![CDATA[<p>My latest article in my blog at the <em>Washington Times Communities</em>, <a href="http://communities.washingtontimes.com/neighborhood/public-square-today/"><em>Public Square Today</em></a>:</p>
<p style="text-align: center;"><a href="http://communities.washingtontimes.com/neighborhood/public-square-today/2010/jan/14/20-jobs-future/">20 Jobs Of The Future</a></p>
<div class="wp-caption alignright" style="width: 360px"><a href="http://www.flickr.com/photos/maxkiesler/2240153169/"><img class=" " title="Here comes the future by Flickr user Max Kiesler" src="http://farm3.static.flickr.com/2015/2240153169_cd9e8996c6.jpg" alt="Here comes the future by Flickr user Max Kiesler" width="350" height="263" /></a><p class="wp-caption-text">&quot;Here comes the future&quot; by Flickr user Max Kiesler</p></div>
<p>As part of the <a href="http://sciencesowhat.direct.gov.uk/about/about-us/about-this-site">UK&#8217;s effort to promote science</a> and science literacy among its populace, the <a href="http://fastfuture.com/?p=129">Fast Future</a> consulting firm has developed a list of twenty &#8220;jobs of the future,&#8221; and released a report detailing their implications.</p>
<p>These are the jobs, according the the report, that &#8220;we could be doing&#8221; sometime between 2010 and 2030.</p>
<p>Like many futurist efforts, the list is part reasonable, part fanciful, and creates in the reader the sense of amused vertigo one gets from reading decades-old <a href="http://findarticles.com/p/articles/mi_m4422/is_n1_v11/ai_15087444/">accounts of what 1994 will look like</a>. We are still not driving in floating cars, and no one even in 2000 imagined what Facebook would do to us.</p>
<p>So the list ought to be taken with a grain of salt, though the authors of the study go to great lengths to argue for its validity. However, the list provides an interesting study of what people are thinking will matter and it is a useful exercise to think about what we might add to the list.</p>
<p>Here, from the <a href="http://fastfuture.com/wp-content/uploads/2010/01/FastFuture_Shapeofjobstocome_FullReport1.pdf">report</a>, are the <a href="http://sciencesowhat.direct.gov.uk/future-jobs/future-jobs-what-might-you-be-doing">twenty jobs of the future</a>:</p>
<ol>
<li><strong>Body part maker.</strong> Advances in science will make the creation of body parts possible, requiring body part makers, body part stores and body part repair shops.</li>
<li><strong>Nano-medic.</strong> Advances in nanotechnology offer the potential for a range of sub-atomic &#8216;nanoscale&#8217; devices, inserts and procedures that could transform personal healthcare. A new range of nano-medicine specialists will be required to administer these treatments.</li>
<li><strong>‘Pharmer’ of genetically engineered crops and livestock.</strong> New-age farmers could be raising crops and livestock that have been genetically engineered to improve yields and produce therapeutic proteins. Possibilities include a vaccine-carrying tomato and therapeutic milk from cows, sheep and goats.</li>
<li><strong>Old age wellness manager/consultant.</strong> Specialists will draw on a range of medical, pharmaceutical, prosthetic, psychiatric, natural and fitness solutions to help manage the various health and personal needs of the ageing population.</li>
<li><strong>Memory augmentation surgeon.</strong> Surgeons will add extra memory capacity to people who want to increase their memory capacity. They will also help those who have been over-exposed to information in the course of their life and simply can no longer take on any more information thus leading to sensory shutdown.</li>
<li><strong>‘New science’ ethicist.</strong> As scientific advances accelerate in new and emerging fields such as cloning, proteomics and nanotechnology, a new breed of ethicist may be required, who understands a range of underlying scientific fields and helps society make consistent choices about what developments to allow. Much of science will not be a question of can we, but should we.</li>
<li><strong>Space pilots, tour guides and architects.</strong> With Virgin Galactic and others pioneering space tourism, space trained pilots and tour guides will be needed, as well as designers to enable the habitation of space and other planets. Current projects at SICSA (University of Houston) include a greenhouse on Mars, lunar outposts and space exploration vehicles.</li>
<li><strong>Vertical farmers.</strong> There is growing interest in the concept of city-based vertical farms, with hydroponically-fed food being grown in multi-storey buildings. These offer the potential to dramatically increase farm yield and reduce environmental degradation. The managers of such entities will require expertise in a range of scientific disciplines, as well as engineering and commerce.</li>
<li><strong>Climate change reversal specialist.</strong> As the threats and impacts of climate change increase, a new breed of engineer-scientists will be required to help reduce or reverse the effects of climate change on particular locations. They will need to apply multi-disciplinary solutions ranging from filling the oceans with iron filings, to erecting giant umbrellas that deflect the sun&#8217;s rays.</li>
<li><strong>Quarantine enforcer.</strong> If a deadly virus starts spreading rapidly, few countries, and few people, will be prepared. Nurses will be in short supply. Moreover, as mortality rates rise, and neighbourhoods are shut down, someone will have to guard the gates.</li>
<li><strong>Weather modification police.</strong> The act of seeding clouds to create rain is already happening in some parts of the world, and is altering weather patterns thousands of miles away. Weather modification police will need to control and monitor who is allowed to shoot rockets containing silver iodine into the air &#8211; a way to provoke rainfall from passing clouds.</li>
<li><strong>Virtual lawyer.</strong> As more and more of our daily life goes online, specialists will be required to resolve legal disputes which could involve citizens resident in different legal jurisdictions.</li>
<li><strong>Avatar manager / Devotees.</strong> Virtual teacher Avatars could be used to support or even replace teachers in the elementary classroom, for instance, as computer personas that serve as personal interactive guides. The Devotee is the human that makes sure that the Avatar and the student are properly matched and engaged, etc.</li>
<li><strong>Alternative vehicle developers.</strong> Designers and builders will create the next generation of vehicle transport using alternative materials and fuels. Could the dream of underwater and flying cars become a reality within the next two decades?</li>
<li><strong>Narrowcasters.</strong> As broadcasting media becomes increasingly personalised, roles will emerge for specialists working with content providers and advertisers to create content tailored to individual needs. While mass market customization solutions may be automated, premium rate narrowcasting could be performed by humans.</li>
<li><strong>Waste data handler.</strong> Specialists will provide a secure data disposal service for those who do not want to be tracked, electronically or otherwise.</li>
<li><strong>Virtual clutter organizer.</strong> Specialists will help us organise our electronic lives. Clutter management would include effective handling of email, ensuring orderly storage of data, management of electronic IDs and rationalizing the applications we use.</li>
<li><strong>Time broker / Time bank trader.</strong> Alternative currencies will evolve their own markets – for example time banking already exists.</li>
<li><strong>Social &#8216;networking&#8217; worker.</strong> Social workers will help those in some way traumatised or marginalised by social networking.</li>
<li><strong>Personal branders.</strong> An extension of the role played by executive coaches giving advice on how to create a personal ‘brand’ using social and other media. What personality are you projecting via your blog, Twitter, etc? What personal values do you want to build into your image &#8211; and is your image consistent with your real life persona and your goals?</li>
</ol>
<p>What about you? What job do <em>you</em> think should be on the list?</p>



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		<title>Performatives In Social Media</title>
		<link>http://blog.bradrourke.com/2009/10/13/performatives-in-social-media/</link>
		<comments>http://blog.bradrourke.com/2009/10/13/performatives-in-social-media/#comments</comments>
		<pubDate>Tue, 13 Oct 2009 14:56:44 +0000</pubDate>
		<dc:creator>bradrourke</dc:creator>
				<category><![CDATA[culture]]></category>
		<category><![CDATA[social networks]]></category>

		<guid isPermaLink="false">http://blog.bradrourke.com/?p=1569</guid>
		<description><![CDATA[<p>Ever since I discovered them, I&#8217;ve been fascinated by something called &#8220;performatives&#8221; in speech. These are statements that inherently change the state of affairs. The classic one is &#8220;naming,&#8221; as in &#8220;your name is. . . .&#8221; Before the statement, I did not have a name (or it was different).  After that statement, I did. It was [...]]]></description>
			<content:encoded><![CDATA[<p>Ever since I discovered them, I&#8217;ve been fascinated by something called &#8220;performatives&#8221; in speech. These are statements that inherently change the state of affairs. The classic one is &#8220;naming,&#8221; as in &#8220;your name is. . . .&#8221; Before the statement, I did not have a name (or it was different).  After that statement, I did. <span style="background-color: #ffffff;">It was the <em>statement itself</em> that gave me the name. </span></p>
<p>Another one is &#8220;I nominate you.&#8221; Before I say that, you are not nominated. After I say it, you are. My saying it makes it so.</p>
<p>Performatives came to my mind when I read recently of the woman who got jailed for <a href="http://www.tennessean.com/article/20091008/MICRO060301/91008066/-1/RSS05">violating a protection order</a> &#8212; by poking someone on Facebook.</p>
<div class="wp-caption alignright" style="width: 360px"><a href="http://www.flickr.com/photos/ogimogi/1193607232/"><img class=" " title="Picture poking Jeffs Video poking me by Flickr user ogimogi" src="http://farm2.static.flickr.com/1428/1193607232_f3ec6c6bb0.jpg" alt="Picture poking Jeffs Video poking me by Flickr user ogimogi" width="350" height="263" /></a><p class="wp-caption-text">&quot;Picture poking Jeff&#39;s Video poking me&quot; by Flickr user ogimogi</p></div>
<p>In trying to explain to the uninitiated what a Facebook &#8220;poke&#8221; is, the article says:</p>
<p style="padding-left: 30px;">&#8220;Poking is a feature unique to Facebook that conveys no other message but informing a user they have been &#8216;poked&#8217; by another user.&#8221;</p>
<p>This is a kind of performative, although trivial in its meaning.</p>
<p>Social media is filled with such performatives, in fact you could say that this is its currency.</p>
<p>Simply by virtually saying &#8220;I follow you,&#8221; this makes it so in Twitter. By saying &#8220;I accept your friendship,&#8221; it&#8217;s made manifest in Facebook. I only &#8220;like&#8221; something after I have said I &#8220;like&#8221; it.</p>
<p>Social media, in other words, is a semiotician&#8217;s playground. Of course this is nothing new, but think about the consequence this has on the so-called real world.</p>
<p>Because there is a land that so many of us occupy, in which performatives hold such sway and power, the very utterance of certain words and phrases (&#8220;poke,&#8221; &#8220;like,&#8221; &#8220;friend&#8221;) can give rise to all manner of effects. Why, I can get arrested!</p>
<p>This is a major shift in social relations, one which we are only beginning to grapple with. It is both exhilarating and frightening to imagine what our social norms will be in ten years, given the trajectory we are on.</p>



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		<title>So Dreadfull A Judgment</title>
		<link>http://blog.bradrourke.com/2009/07/14/so-dreadfull-a-judgment/</link>
		<comments>http://blog.bradrourke.com/2009/07/14/so-dreadfull-a-judgment/#comments</comments>
		<pubDate>Tue, 14 Jul 2009 15:00:42 +0000</pubDate>
		<dc:creator>bradrourke</dc:creator>
				<category><![CDATA[culture]]></category>
		<category><![CDATA[music]]></category>

		<guid isPermaLink="false">http://blog.bradrourke.com/?p=1224</guid>
		<description><![CDATA[<p>Last weekend my band, The West End, played a show and in the midst of it I had just the best feeling. I looked out at the audience and saw that everyone was paying attention, listening to the music. They weren&#8217;t distracted by the ball game behind the bar, weren&#8217;t playing Liar&#8217;s Poker, weren&#8217;t embroiled in [...]]]></description>
			<content:encoded><![CDATA[<p>Last weekend my band, <a href="http://www.facebook.com/pages/The-West-End/74087425888">The West End</a>, played a show and in the midst of it I had just the best feeling. I looked out at the audience and saw that everyone was paying attention, listening to the music. They weren&#8217;t distracted by the ball game behind the bar, weren&#8217;t playing Liar&#8217;s Poker, weren&#8217;t embroiled in some animated conversation. They were just listening.</p>
<p>As a performer of original music, I can tell you there is no better feeling.</p>
<p>What&#8217;s more, the song we were playing is one of our more . . . unconventional . . . songs. It&#8217;s got this beat that&#8217;s sort of a cross between a shuffle and a carnival calliope.</p>
<p>The topic is even more unconventional. It&#8217;s based on the account of Mary Rowlandson, who was taken captive by Indians during the bloodiest war in North America &#8212; King Phillip&#8217;s War in the late 17th century. Her tract, titled  &#8220;The Narrative of the Captivity and the Restoration of Mrs. Mary Rowlandson&#8221; and collected in the scholarly work <a href="http://www.google.com/url?sa=t&amp;source=web&amp;ct=res&amp;cd=2&amp;url=http%3A%2F%2Fwww.amazon.com%2FSo-Dreadfull-Judgment-Responses-1676-1677%2Fdp%2F0819560588&amp;ei=4XBcSpyvIoio8gT79KXWDQ&amp;usg=AFQjCNENvZOcng9_Yhh4ADuA_921gM-2Hw&amp;sig2=BETbGcDzi1RFHyjNgoQ2_w"><em>So Dreadfull A Judgment</em></a>, became the archetype of a new form of American writing called the captivity narrative.</p>
<div class="wp-caption alignright" style="width: 250px"><img title="The West End" src="http://www.the-west-end.net/img/DSCN0182.JPG" alt="At the Rockville Wine and Music Festival" width="240" height="140" /><p class="wp-caption-text">At the Rockville Wine and Music Festival</p></div>
<p>Ever since I discovered them, I have been fascinated by captivity narratives. Puritans saw events in the world as signs of God&#8217;s pleasure or displeasure with their amount of piety, and the captivity narratives always have a heavy philosophical underpinning of judgment and retribution. (The scholarly book&#8217;s title is taken from a sermon at the time that referred to the War itself as a &#8220;dreadfull&#8221; judgment.)</p>
<p>So one day I thought I would write a song about this one, taking events, words and phrases from Rowlandson&#8217;s own work. And this is the song where I noticed that people seemed to be paying attention. Were they really? I don&#8217;t know for sure, but it felt like they were!</p>
<p>I thought, therefore, you might be interested in seeing the lyrics to my captivity narrative song (if you want to hear it, you can listen on <a href="http://www.facebook.com/pages/The-West-End/74087425888">my band&#8217;s Facebook page</a>).</p>
<blockquote>
<pre><strong>So Dreadfull A Judgment</strong>, by Brad Rourke</pre>
<pre>Was the tenth of February 1675
King Philip's men they came and they left few of us alive
At length they fell descending on us like a devil's claw
It was the dolefullest day my eyes ever saw

Captured, I was taken left for dead
So dreadful a judgment on our heads
Go or stay they finally made me choose
Now I've returned to spread the news

Eight days come and gone and my baby passed away
That little lamb left me but she didn’t go away
I laid all night beside my darling precious little one
The next day saw my Mary who’d been traded for a gun

Captured, I was taken left for dead
So dreadful a judgment on our heads
They herded me from camp to camp for days
Sold and sold again and sold away

Providence reversed and at last they sent me home
After full a year among the savages alone
But to this day, I recall a woman with some meat
A piece of bear, a boiling pot, good enough to eat

Captured, I was taken left for dead
So dreadful a judgment on our heads
Our punishment is waiting in the hills
He’ll hurl them at our arrogance and will</pre>
</blockquote>
<p><em>Note: The photo is from an outdoor festival we played some time ago. I don&#8217;t have any photos from this weekend yet. If you are reading this and happened to be there, and happened to snap a photo or two, let me know</em>!</p>



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		<title>People Care About What Touches Them</title>
		<link>http://blog.bradrourke.com/2009/07/08/people-care-about-what-touches-them/</link>
		<comments>http://blog.bradrourke.com/2009/07/08/people-care-about-what-touches-them/#comments</comments>
		<pubDate>Wed, 08 Jul 2009 13:00:33 +0000</pubDate>
		<dc:creator>bradrourke</dc:creator>
				<category><![CDATA[culture]]></category>
		<category><![CDATA[daily life]]></category>

		<guid isPermaLink="false">http://blog.bradrourke.com/?p=1204</guid>
		<description><![CDATA[<p>Yesterday Michael Jackson was buried. I have a terrible confession to make: the hoopla around dead celebrities has always left me cold. Perhaps it is my cranky and contrarian nature, I don&#8217;t know. But I find myself muttering inwardly, &#8220;What did he ever do, really?&#8221;</p>
<p>Even the great icons – I&#8217;ve always thought that, when you look [...]]]></description>
			<content:encoded><![CDATA[<p>Yesterday Michael Jackson was buried. I have a terrible confession to make: the hoopla around dead celebrities has always left me cold. Perhaps it is my cranky and contrarian nature, I don&#8217;t know. But I find myself muttering inwardly, &#8220;What did <em>he </em>ever do, really?&#8221;</p>
<p>Even the great icons – I&#8217;ve always thought that, when you look at their achievements they pale in comparison to political and historical figures.</p>
<div class="wp-caption alignright" style="width: 199px"><a href="http://cla.calpoly.edu/~lcall/204/8-10/outline.weeknine.html"><img title="Robert MacNamara" src="http://cla.calpoly.edu/~lcall/204/8-10/macnamara.JPG" alt="Robert MacNamara, from webspace of Cal Polys Dr. Lewis Call" width="189" height="279" /></a><p class="wp-caption-text">Robert MacNamara, from webspace of Cal Poly&#39;s Dr. Lewis Call</p></div>
<p>This all came into relief when yesterday&#8217;s Michael Jackson funeral eclipsed news of the death of Robert MacNamara. The crank in me went on overdrive. Not that I see MacNamara as a hero or anything – just that his passing seems more geopolitically notable than the death of a pop star.</p>
<p>And yet there was my CNN Breaking News alert: &#8220;Michael Jackson&#8217;s golden <span>coffin</span> is placed in front of the stage as his memorial service gets under way in Los Angeles.&#8221; This is breaking news?</p>
<p>&#8220;What did <em>he</em> ever do?&#8221; I curmudgeonly asked myself of Jackson, and then I was hit with the answer that made me do a one-eighty.</p>
<ul>
<li>Michael Jackson, through his music, brought joy into people&#8217;s lives around the world.</li>
<li>Robert MacNamara, whose stamp on the international scene is indisputable, nevertheless did not make it into the day-to-day consciousness of most people. (Please note that I am not passing judgment on his actions as a political figure.)</li>
</ul>
<p>I was filled with remorse as I thought of my snobbery.</p>
<p>Indeed, I realized that the cranky question must instead be asked of the world leaders: &#8220;What did <em>they</em> ever do?&#8221;</p>
<p>My point is not that Michael Jackson&#8217;s accomplishments are greater, or lesser, than other&#8217;s. My point is that it is perfectly understandable that we care about and mourn his passing in ways that go far beyond the notice we pay to historical figures. How dare I sneer at that. How dare any of us dismiss that.</p>
<p>Entertainers enter our daily lives. By doing so, they <em>change</em> our daily lives. Historical figures, by contrast, direct events that seem distant. So whose passing do <em>you</em> notice more?</p>
<p>Again, I do not mean to disparage or speak ill of anyone – living or dead. It is this phenomenon that is interesting. I wanted to share this personal epiphany.</p>
<p>I think I finally get it, and it&#8217;s pretty simple really: <strong>People care about what touches them. And what touches them is what they care about.<br />
</strong></p>



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		<title>How To Promote Your Art In Today&#8217;s World: Trent Reznor Of Nine Inch Nails Gets It</title>
		<link>http://blog.bradrourke.com/2009/04/16/advice-to-artists-in-todays-environment-trent-reznor/</link>
		<comments>http://blog.bradrourke.com/2009/04/16/advice-to-artists-in-todays-environment-trent-reznor/#comments</comments>
		<pubDate>Thu, 16 Apr 2009 14:00:48 +0000</pubDate>
		<dc:creator>bradrourke</dc:creator>
				<category><![CDATA[culture]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[people who get it]]></category>

		<guid isPermaLink="false">http://blog.bradrourke.com/?p=602</guid>
		<description><![CDATA[<p>Here is a great example of what Andrea Jarrell calls asking better questions.</p>
<p>Kevin Rose (Digg founder) had set up an interview with Trent Reznor, founder and frontman of Nine Inch Nails. Like the White House&#8217;s electronic town hall,the questions are raised and voted on ahead of time by the Digg community.</p>
<p>You could see Reznor&#8217;s initial skepticism, [...]]]></description>
			<content:encoded><![CDATA[<p>Here is a great example of what <a href="http://ajschoolofthought.blogspot.com/2009/04/ask-better-questions-i-collect-good.html">Andrea Jarrell calls asking better questions</a>.</p>
<p>Kevin Rose (<a href="http://digg.com/">Digg founder</a>) had set up an interview with Trent Reznor, founder and frontman of <a href="http://nin.com/">Nine Inch Nails</a>. Like the <a href="http://blog.bradrourke.com/2009/03/26/using-new-widely-available-tools-at-the-white-house/">White House&#8217;s electronic town hall</a>,the questions are raised and voted on ahead of time by the Digg community.</p>
<p>You could see Reznor&#8217;s initial skepticism, and he even hesitates at one point just before the interview begins . . . and finally acquiesces to go ahead.</p>
<p>Then he gets hit with the first question: &#8220;Your business model still primarily involves selling music either digitally or physically. Why haven&#8217;t you embraced advertising as a business model?&#8221; He pauses, and says, &#8220;I don&#8217;t usually get asked that.&#8221;</p>
<p>What ensues is an incredible, wide-ranging, deep, intelligent, strategic discussion about the place of the artist in today&#8217;s media world, along with concrete ideas for what today&#8217;s media landscape means for artists today:  <object width="555" height="312" data="http://revision3.com/player-v2997" type="application/x-shockwave-flash"><param name="src" value="http://revision3.com/player-v2997" /><param name="allowfullscreen" value="true" /></object><br />
(<a href="http://revision3.com/diggdialogg/trentreznor">Here is the link</a> if the player doesn&#8217;t work above.)</p>
<p>He is in total charge of his brand, understands who it is for and what is best for it, and has useful, real world advice for others who want to negotiate today&#8217;s media world.</p>
<p>An example: At one point he compares Arcade Fire&#8217;s and Coldplay&#8217;s approaches to their digital presence. On the surface, they are similarly Internet darlings. But they actually have opposite strategies &#8212; one bottom up, the other top-down. (I won&#8217;t say which, watch the vid.) Trent shows he&#8217;s thought about this stuff deeply.</p>
<p><a href="http://ajschoolofthought.blogspot.com/">Andrea Jarrell</a> asked me if I am waxing so enthusiastic because I was surprised that this rocker had anything of interest to say at all, or whether it was becuase he had good advice. Good question, and it made me think. It&#8217;s actually something else: I see this as a useful, concrete discussion of how to negotiate a brand in today&#8217;s environment. Other artists and personality-based figures can glean a thing or two from it.</p>
<p>You really ought to spend the 40 minutes and watch.</p>
<p>It is just an incredible interview and I have a new respect for Reznor &#8212; whose music I had already enjoyed but now I have a man-crush on his intellect.</p>



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		<title>Our Nation&#8217;s Uncomfortable History With Race</title>
		<link>http://blog.bradrourke.com/2009/03/24/our-nations-uncomfortable-history-with-race/</link>
		<comments>http://blog.bradrourke.com/2009/03/24/our-nations-uncomfortable-history-with-race/#comments</comments>
		<pubDate>Tue, 24 Mar 2009 12:15:12 +0000</pubDate>
		<dc:creator>bradrourke</dc:creator>
				<category><![CDATA[culture]]></category>
		<category><![CDATA[ethics]]></category>

		<guid isPermaLink="false">http://blog.bradrourke.com/?p=360</guid>
		<description><![CDATA[<p>As many of my readers know, I write &#8220;issue guides&#8221; &#8212; discussions of difficult public issues designed to elicit small group dialogue. In my work on such guides, sometimes I develop fragments that are useful but just don&#8217;t fit into the ultimate publication.</p>
<p>I came across an old passage I wrote that outlines our nation&#8217;s difficult relationship [...]]]></description>
			<content:encoded><![CDATA[<p><em>As many of my readers know, I write &#8220;issue guides&#8221; &#8212; discussions of difficult public issues designed to elicit small group dialogue. In my work on such guides, sometimes I develop fragments that are useful but just don&#8217;t fit into the ultimate publication.</em></p>
<p><em>I came across an old passage I wrote that outlines our nation&#8217;s difficult relationship with people who are &#8220;different.&#8221; For reasons of space, it is not going to make it into a publication I am now working on, so I thought I would share it. It&#8217;s a good reminder of where we&#8217;ve been &#8212; and how far we have to go.</em></p>
<p><strong>An Uncomfortable History</strong></p>
<p>America does not have a good record when it comes to the treatment of ethnic and cultural difference. Slavery of African Americans is perhaps the first thing that comes to mind in reviewing this history. It began as early as 1619 in Jamestown, Virginia, when Africans arrived at the first English settlement in the New World. At that time there was no law yet allowing for the ownership of people as slaves, so they were instead indentured servants. In 1808, importation of slaves was officially banned, but it continued unabated — the slave population in the United States rose to 4 million slaves in the 1860 U.S. Census. Slavery ended officially with the Thirteenth Amendment to the U.S. Constitution, ratified in 1865.</p>
<p>Slavery, of course, is not the only marker along the path of our nation&#8217;s poor treatment of different cultures and ethnicities.</p>
<p>Almost from the outset of the colonization of America, killing of the Native American Indians began. An early example is the genocidal Pequot War of 1637. Hostilities lasted in various forms throughout the westward expansion and lasted until at least 1890 when the western frontier was closed. Thousands of people were killed and whole tribes were forced to relocate as America grew. Many argue that, though the wholesale violence may have ended in 1890, the taking of Native American land and water rights, which continued for years, was just as damaging.</p>
<p>The Mexican-American War ended in the Treaty of Guadalupe Hidalgo, which held that Spanish and Mexican land grants were legitimate. But the immigration of anglo settlers brought about, according to historian Richard Vogel, &#8220;widespread oppression that sparked mass exile and repatriation. . . . Besieged refugees abandoned their farms and ranches.&#8221;</p>
<p>Later in the nineteenth century, Chinese immigrant labor built one of the key drivers of the settlement of the Western United States – the railroad system – but this influx of Chinese people was ended when the Chinese Exclusion Act placed a moratorium on immigration by any ethnic Chinese in 1882. This act was in force until its repeal in 1943 – at which time an annual quota of 105 was put in place. This quota was not lifted until 1965.</p>
<p>Anti-Semitism – hatred of Jews – has also been a part of our nation&#8217;s history. In 1915, it was the lynching by prominent area citizens of Leo Frank in Marietta, Georgia that led to the creation of today&#8217;s Anti-Defamation League, an organization that combats anti-Semitism.</p>
<p>And, during World War Two, Japanese Americans on the west coast were forced to relocate in 1942. Those who did not make their own way out — approximately 110,000 – were placed in a number of internment camps. Only in 1976 was the order establishing the camps – Executive Order 9066 – rescinded, though the camps themselves were terminated in 1946. This particular episode was viewed as so shameful that the United States made official reparations in 1988 to all who had been relocated or placed in camps.</p>
<p>All these share in common the taking of what may begin as a simple mistrust of difference – and, over time, turning it into a set of policies and attitudes that together work a grave injustice on one or another culture. Certainly, many newcomers to America or people who were otherwise seen as marginal had a difficult time of it. But, in some cases, this poor treatment became more than that and instead became racism.</p>
<p>The national story of race, then, continues. Many point with pride to the significant strides made in the Civil Rights era and to the praiseworthy expansion of opportunity over the last few decades to include more and more Americans. But others say that this issue of ethnicity and culture continues to be difficult for America — that the same trends that have played out over history are at work today.</p>
<p>Today, in the twenty-first century, decades after the Civil Rights Movement, against the backdrop of a citizenry that is on track to become one in which no ethnicity holds a majority, America remains a nation that has difficulty addressing racial and ethnic tensions.</p>



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		<title>Study: Religions Losing Ground</title>
		<link>http://blog.bradrourke.com/2009/03/09/study-religions-losing-ground/</link>
		<comments>http://blog.bradrourke.com/2009/03/09/study-religions-losing-ground/#comments</comments>
		<pubDate>Mon, 09 Mar 2009 12:08:59 +0000</pubDate>
		<dc:creator>bradrourke</dc:creator>
				<category><![CDATA[culture]]></category>

		<guid isPermaLink="false">http://blog.bradrourke.com/?p=306</guid>
		<description><![CDATA[<p>An important new survey on Americans&#8217; religious behaviors and attitudes was released this morning. The American Religious Identification Survey was first fielded in 1990 and was updated in 2001 and now in 2008.</p>
<p>The survey shows that just about across the board, Americans are less religious today than they were two decades ago. From USA Today:</p>
<p>The percentage of [...]]]></description>
			<content:encoded><![CDATA[<p>An important new survey on Americans&#8217; religious behaviors and attitudes was released this morning. The American Religious Identification Survey was first fielded in 1990 and was updated in 2001 and now in 2008.</p>
<p>The survey shows that just about across the board, Americans are less religious today than they were two decades ago. From <em><a href="http://www.usatoday.com/news/religion/2009-03-09-american-religion-ARIS_N.htm">USA Today</a></em>:</p>
<blockquote><p>The percentage of people who call themselves in some way Christian has dropped more than 11% in a generation. The faithful have scattered out of their traditional bases: The Bible Belt is less Baptist. The Rust Belt is less Catholic. And everywhere, more people are exploring spiritual frontiers — or falling off the faith map completely.</p>
<p>These dramatic shifts in just 18 years are detailed in the new American Religious Identification Survey (ARIS), to be released today. It finds that, despite growth and immigration that has added nearly 50 million adults to the U.S. population, almost all religious denominations have lost ground since the first ARIS survey in 1990.</p></blockquote>
<p>Of special interest is the &#8220;none&#8221; category &#8212; people who answer they have no religion or spirituality. That share is 15%. From the article:</p>
<blockquote><p>So many Americans claim no religion at all (15%, up from 8% in 1990), that this category now outranks every other major U.S. religious group except Catholics and Baptists. In a nation that has long been mostly Christian, &#8220;the challenge to Christianity … does not come from other religions but from a rejection of all forms of organized religion,&#8221; the report concludes.</p></blockquote>
<p>Here is a <a href="http://www.trincoll.edu/NR/rdonlyres/0B5D5A21-D929-4275-B518-CE4197896E3A/0/TheNoReligionPopulation.pdf">presentation</a> by Barry Kosmin, study director, about the &#8220;Nones.&#8221;</p>



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		<title>What&#8217;s Your Rhythm?</title>
		<link>http://blog.bradrourke.com/2009/02/06/whats-your-rhythm/</link>
		<comments>http://blog.bradrourke.com/2009/02/06/whats-your-rhythm/#comments</comments>
		<pubDate>Fri, 06 Feb 2009 12:15:43 +0000</pubDate>
		<dc:creator>bradrourke</dc:creator>
				<category><![CDATA[culture]]></category>
		<category><![CDATA[management]]></category>

		<guid isPermaLink="false">http://blog.bradrourke.com/?p=197</guid>
		<description><![CDATA[<p>I recently had an exchange with a friend during which I recalled that at different periods, his energy level on certain issues seemed to go up and down.</p>
 </p>
<p><p class="wp-caption-text">Sine Wave</p>
<p>That got me to thinking about my own energy and attention levels. I have long been aware that my effectiveness and energy follow a pretty strong sine [...]]]></description>
			<content:encoded><![CDATA[<p>I recently had an exchange with a friend during which I recalled that at different periods, his energy level on certain issues seemed to go up and down.</p>
<div class="wp-caption alignright" style="width: 260px"> <a href="http://en.wikipedia.org/wiki/Sine_wave"><img class="  " title="Sine Wave" src="http://upload.wikimedia.org/wikipedia/commons/thumb/0/02/Simple_sine_wave.svg/800px-Simple_sine_wave.svg.png" alt="Sine Wave" width="250" /></a></p>
<p><p class="wp-caption-text">Sine Wave</p></div>
<p>That got me to thinking about my own energy and attention levels. I have long been aware that my effectiveness and energy follow a pretty strong <a href="http://en.wikipedia.org/wiki/Sine_wave">sine wave</a>. It&#8217;s not as severe as a bipolar thing &#8212; just a sine wave. Sometimes I am way engaged and on top of it . . . othertimes it is a struggle to mark even administrative work off of my to-do list.</p>
<p>No surprise there. I suppose everyone goes in the same sorts of sine waves. But then I got to thinking about the <em>period</em> of my particular wave. I think it is about fifteen days from zero to zero.</p>
<p>In other words, If I start the month at zero (or &#8220;neutral&#8221;), I&#8217;m likely to have a peak of energy around the 7th, get back to &#8220;neutral&#8221; around the 15th, and then be in the dumps around the 21st.</p>
<p>In my experience, the peak time can be pretty awesome and include prodigious creativity, indeed the whole upper third of that part of the curve is cool. The lower third of the &#8220;down&#8221; curve is not exactly torture &#8212; but I am in trouble if there is something I need to really push on at that time. I get things done, but it is hard to do my best work.</p>
<p>(I know this is similar to biorhythms, but I do not know enough about that to render an opinion. I am just going on my own observations, and leaving the <em>whys</em> for another time.)</p>
<p>All this makes me think a few things:</p>
<ol>
<li><strong>It would be worthwhile to test this and catalog it</strong>. Give myself a &#8220;score&#8221; every day in terms of energy and effectiveness level, and track that for a couple of months. That will show me (a) whether the hypothesis is right; and (b) what my period is.</li>
<li><strong>If I do have such a sine wave, it might be a good idea to predic</strong>t the peaks and valleys and jigger my work schedule accordingly. </li>
<li><strong>I assume other people have such a wave &#8212; what is their periodicity?</strong> If I can figure that out for colleagues, I can more effectively work with them (in the same way that it is helpful to know <a href="http://typelogic.com/entp.html">my own</a> and others&#8217; Myers-Briggs <a href="http://typelogic.com/">temperaments</a>). </li>
</ol>
<p>What&#8217;s <em>your</em> rhythm? How do you know?</p>



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