I was away on vacation and so was not there to bask in the glory, but I was given a heads-up by the reporter and knew it was coming: On Sunday, June 26, me and my colleague Cindy Cotte Griffiths were featured on the front page of the Washington Post’s business section. The story, by Ian Shapira, was about our decision to move our successful local blog, Rockville Central, to a Facebook-only platform.
As of March 1, we have been publishing entirely on our Facebook page (which is open and so viewable by anyone, even those without a Facebook account). No new content is published to our web site. The results have been largely successful and our traffic and levels of interaction have both gone up.
When the Rockville Central blog wanted to increase its readership, the owners looked to Facebook — now topping 750 million members — and thought: Let’s move everything there.
In March, Brad Rourke and Cindy Cotte Griffiths stopped publishing new content on their Web site and began posting to Facebook. Just like that, rockvillecentral.com was cast aside. The blog’s new site is theirs and Facebook’s: www.facebook.com/RockvilleCentral. Even in this era of Internet experimentation, the move was unusual.
With news organizations nationwide slashing staffs, this all-volunteer blog covering a city of 61,000 poses an intriguing possibility for the future of journalism: Is using social networking media such as Facebook a better way to reach a wide audience and still make money?
Go here to read the whole thing.