Comments on: The Overall Effect Is Less Than The Sum Of Its Parts http://blog.bradrourke.com/2009/07/22/the-overall-effect-is-less-than-the-sum-of-its-parts/ Thoughts for leaders where new media meets public life. Wed, 01 Sep 2010 02:05:14 +0000 hourly 1 http://wordpress.org/?v=3.0 By: Leo Dewey http://blog.bradrourke.com/2009/07/22/the-overall-effect-is-less-than-the-sum-of-its-parts/comment-page-1/#comment-603 Leo Dewey Fri, 24 Jul 2009 18:11:56 +0000 http://blog.bradrourke.com/?p=1259#comment-603 Embedded in your comments about this particular "tele-something" is the predicate that you have no idea how you came to be on the invitation list promoting it in the first place. The content suggests that the "guru/experts" you spoke about having sprouted like mushrooms in the early days of the WWW are still at it: promoting themselves as the "cat's meow" in their fields, despite their previous anonymity. More disturbing to me is that they have ways of intruding on our private and business lives by assembling, or out right purchasing, our telephone numbers, postal addresses, and email addresses to the point we are close to declaring that privacy is dead. They inundate us with unsolicited mail, annoying telephone calls, and intrusive emails to the point of distraction. Some people think they do no harm. However, if your business relies on a PO Box stuffed with unsolicited mail in which your business mail and payments are hidden, or you conduct business over the Internet and your inbox is crammed with "junk mail", you soon learn to hate these unsolicited, list-driven promotions. My view is that, if I am interested in a subject, I'll find them, not the other way around. Maybe worth further exploration in a future article, Brad. Embedded in your comments about this particular “tele-something” is the predicate that you have no idea how you came to be on the invitation list promoting it in the first place. The content suggests that the “guru/experts” you spoke about having sprouted like mushrooms in the early days of the WWW are still at it: promoting themselves as the “cat’s meow” in their fields, despite their previous anonymity. More disturbing to me is that they have ways of intruding on our private and business lives by assembling, or out right purchasing, our telephone numbers, postal addresses, and email addresses to the point we are close to declaring that privacy is dead. They inundate us with unsolicited mail, annoying telephone calls, and intrusive emails to the point of distraction.

Some people think they do no harm. However, if your business relies on a PO Box stuffed with unsolicited mail in which your business mail and payments are hidden, or you conduct business over the Internet and your inbox is crammed with “junk mail”, you soon learn to hate these unsolicited, list-driven promotions. My view is that, if I am interested in a subject, I’ll find them, not the other way around. Maybe worth further exploration in a future article, Brad.

]]> By: bradrourke http://blog.bradrourke.com/2009/07/22/the-overall-effect-is-less-than-the-sum-of-its-parts/comment-page-1/#comment-597 bradrourke Wed, 22 Jul 2009 23:45:54 +0000 http://blog.bradrourke.com/?p=1259#comment-597 It's what it all adds up to . . . {seesmic_video:{"url_thumbnail":{"value":"http://t.seesmic.com/thumbnail/3Y74pNL8Gn_th1.jpg"}"title":{"value":"It's what it all adds up to . . .  "}"videoUri":{"value":"http://www.seesmic.com/video/wh1LsWHJc9"}}} It’s what it all adds up to . . . {seesmic_video:{“url_thumbnail”:{“value”:”http://t.seesmic.com/thumbnail/3Y74pNL8Gn_th1.jpg”}”title”:{“value”:”It’s what it all adds up to . . .  ”}”videoUri”:{“value”:”http://www.seesmic.com/video/wh1LsWHJc9″}}}

]]> By: Hildy Gottlieb http://blog.bradrourke.com/2009/07/22/the-overall-effect-is-less-than-the-sum-of-its-parts/comment-page-1/#comment-594 Hildy Gottlieb Wed, 22 Jul 2009 15:50:32 +0000 http://blog.bradrourke.com/?p=1259#comment-594 LOL - You've obviously been reading from the pages of the Direct Marketing guys! Yup - it's all formula. And BTW, it works - they make a good living at all that "Act Now!" stuff. That said, there is good stuff for community organizers to learn in the psychology behind what direct marketers have learned. But you do feel you want to go wash your hands after you read some of those pitches, don't you? Thanks for this, Brad! HG LOL – You’ve obviously been reading from the pages of the Direct Marketing guys! Yup – it’s all formula. And BTW, it works – they make a good living at all that “Act Now!” stuff.

That said, there is good stuff for community organizers to learn in the psychology behind what direct marketers have learned. But you do feel you want to go wash your hands after you read some of those pitches, don’t you?

Thanks for this, Brad!
HG

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