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The Overall Effect Is Less Than The Sum Of Its Parts

Somehow I have gotten on an “Internet marketing guru’s” email distribution list. I typically just archive the notes without reading them, but for some reason (I think because it came in on my Blackberry) I read the latest one.

It was touting a free “telesummit” which is a fancy word for a conference call. It was arranged like a conference agenda, with a series of speakers. Each speaker had clearly thought deeply about how he wanted to portray himself and what take-aways the audience could expect. Even though the subject is not my thing, I could see how someone might get something out of each specific session.

But add them up and the effect was dramatic. After this conference call, I will have learned:

  • 9 “step-by-step” methods for something
  • 12 “keys” to other things
  • 13 methods, processes, or strategies
  • Two “ways”
  • Two “myths”
  • Two “secrets”

This is an interesting and important thing to remember: When building agendas, the overall effect is often less than the sum of the parts.

Just something to keep in mind when making plans. There needs to be a coordinating force.

I have recreated the agenda below:

Agenda by Flickr user Dinocom

"Agenda" by Flickr user Dinocom

How to Exploit the Power of Free Giveaway Events to Generate Hundreds and Even Thousands of Hungry Leads

  • Unlock the top 3 step-by-step techniques to make your giveaways profitable
  • The #1 secret to getting joint venture partners lining up at your door
  • How even “newbies” can begin creating a successful targeted email list quickly
  • Learn a tried-and-true way to begin building a huge list of subscribers through partnerships
  • The secret “Win-Win-Win” formula for giveaway event success

Lead Gen Secrets of an Unknown, Behind-the-Scenes, Lead Generation Guru Who Turned $50 Into a Multi-Million Dollar Lead Generation Company

  • The step-by-step method to turn $50 into a million-dollar lead company
  • The #1 secret you must know to be in the 1% of successful lead generators
  • A fool-proof way to identify leads and turn them into cash
  • A paint by number process to lead generation that will leave your competitors in the dust
  • 3 vital steps for fail-proofing your lead generation process

Powerful Methods of Using the Internet to Automatically Generate a Flood of Qualified Leads With Little to No Experience

  • 3 key lead generation strategies to building strong lists online without much effort
  • 3 crucial ways blog content can sway your readers into signing up for more
  • The single biggest online money making myth and how to keep it from infiltrating your success
  • 5 simple outsourcing techniques that will create less work and more leads
  • 3 “must-have” lifetime customer strategies to maximize the power of your first sale

A Step-By-Step Formula that the Average Person Can Use to Instantly Generate Leads In ANY Niche of Your Choice

  • 5 simple step-by-step ways to gain targeted leads quickly
  • Discover the biggest mistake businesses make when trying to obtain leads
  • Find out 3 vital keys to creating an effective landing page that 98% of your competition is not doing
  • 3 cost-effective techniques to boost your visibility and bring in more targeted leads
  • The #1 proven method to grab the attention of your target market

See what I mean?


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July 22nd, 2009 | Category: business
  • http://hildygottlieb.com/ Hildy Gottlieb

    LOL – You’ve obviously been reading from the pages of the Direct Marketing guys! Yup – it’s all formula. And BTW, it works – they make a good living at all that “Act Now!” stuff.

    That said, there is good stuff for community organizers to learn in the psychology behind what direct marketers have learned. But you do feel you want to go wash your hands after you read some of those pitches, don’t you?

    Thanks for this, Brad!
    HG

  • bradrourke

    It’s what it all adds up to . . . {seesmic_video:{“url_thumbnail”:{“value”:”http://t.seesmic.com/thumbnail/3Y74pNL8Gn_th1.jpg”}”title”:{“value”:”It’s what it all adds up to . . .  ”}”videoUri”:{“value”:”http://www.seesmic.com/video/wh1LsWHJc9″}}}

  • http://www.elvenwork.com/ Leo Dewey

    Embedded in your comments about this particular “tele-something” is the predicate that you have no idea how you came to be on the invitation list promoting it in the first place. The content suggests that the “guru/experts” you spoke about having sprouted like mushrooms in the early days of the WWW are still at it: promoting themselves as the “cat’s meow” in their fields, despite their previous anonymity. More disturbing to me is that they have ways of intruding on our private and business lives by assembling, or out right purchasing, our telephone numbers, postal addresses, and email addresses to the point we are close to declaring that privacy is dead. They inundate us with unsolicited mail, annoying telephone calls, and intrusive emails to the point of distraction.

    Some people think they do no harm. However, if your business relies on a PO Box stuffed with unsolicited mail in which your business mail and payments are hidden, or you conduct business over the Internet and your inbox is crammed with “junk mail”, you soon learn to hate these unsolicited, list-driven promotions. My view is that, if I am interested in a subject, I’ll find them, not the other way around. Maybe worth further exploration in a future article, Brad.