Comments on: How Blob Marketing Works

By: Stephanie

Stephanie — Sat, 01 Aug 2009 05:01:37 +0000

Very good analysis and excellent post, Brad!

By: Ruth Hanessian

Ruth Hanessian — Sat, 27 Jun 2009 15:03:25 +0000

I do hope you are going to send this to Blobs Park.

By: Allison

Allison — Fri, 26 Jun 2009 21:40:08 +0000

This is a simple way of demonstrating “what is” and how you work. It is powerful because you take the moment “here”, depict how it works, and show it as an egalitarian model. Further, you are not doing some kind of evaluative and critical taxonomy that calls upon one to artificially value some more than others (those in the bull’s eye). You have determined the best way to “feed” your little blobs, allowing for “cross-pollination” in some instances…which could be a good thing!

This is a very empowering model that you would do well to share — as you have begun to do.

As a gardener, your “blobs” look like a sketch for planning a new landscape to me —

Thanks as always for the insights!

By: Michael Libbie

Michael Libbie — Fri, 26 Jun 2009 13:34:29 +0000

Yes! Neat way to explain the concept. Thank you to Lisa Hickey for showing us your page. We were just having this discussion this morning with a client. Thanks.

By: Lisa Hickey

Lisa Hickey — Fri, 26 Jun 2009 01:07:39 +0000

How cool that you were able to so clearly articulate some very strategic thinking with a word like “blob”. I love that! Love that things can be a little amorphous, that not everything has to be so specific or linear. It feels so much less stressful to be able to blob than to go after a specific target. A million thanks Brad!

By: Guy LeCharles Gonzalez

Guy LeCharles Gonzalez — Wed, 24 Jun 2009 20:45:22 +0000

As a visual person, I like the concept. My email blob has atrophied, replaced by Facebook, while the blog and Twitter are currently dominant. Couple of different “colleagues” blobs, plus LinkedIn and FriendFeed. If their adoption rate keeps its current pace, I can see Disqus becoming yet another blob.

By: Angelique

Angelique — Wed, 24 Jun 2009 16:33:52 +0000

Mine is more of a spatter.