Comments on: Are You Ready To Switch To Opt-In Marketing? http://blog.bradrourke.com/2009/05/01/are-you-ready-to-switch-to-opt-in-marketing/ Thoughts for leaders where new media meets public life. Fri, 03 Feb 2012 08:27:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Angelique http://blog.bradrourke.com/2009/05/01/are-you-ready-to-switch-to-opt-in-marketing/comment-page-1/#comment-170 Angelique Fri, 01 May 2009 18:37:35 +0000 http://blog.bradrourke.com/?p=783#comment-170 Aren't there programs that let you know whether your messages are being opened? That's the urban legend. ("Don't open that! They'll KNOOOOOWWWW and they'll send you MOOOORRRE!") If you had one of those programs, you could see who just isn't interested. Aren’t there programs that let you know whether your messages are being opened? That’s the urban legend. (“Don’t open that! They’ll KNOOOOOWWWW and they’ll send you MOOOORRRE!”) If you had one of those programs, you could see who just isn’t interested.

]]> By: Guy LeCharles Gonzalez http://blog.bradrourke.com/2009/05/01/are-you-ready-to-switch-to-opt-in-marketing/comment-page-1/#comment-169 Guy LeCharles Gonzalez Fri, 01 May 2009 18:06:24 +0000 http://blog.bradrourke.com/?p=783#comment-169 Opt-in is definitely the way to go, and periodically cleaning up your list is smart strategy, too. (Segregate and attempt to re-engage with a targeted series of mailings before culling them completely.) Too many marketers (or worse, their bosses) focus only on open and unsubscribe rates and don't look at activity at all. I've noticed Yahoo pushes several enewsletters I've been getting for years that I tend to delete without opening nowadays straight into my spam folder, which could affect the sender's overall deliverability if that's happening on a regular basis. Opt-in is definitely the way to go, and periodically cleaning up your list is smart strategy, too. (Segregate and attempt to re-engage with a targeted series of mailings before culling them completely.)

Too many marketers (or worse, their bosses) focus only on open and unsubscribe rates and don’t look at activity at all. I’ve noticed Yahoo pushes several enewsletters I’ve been getting for years that I tend to delete without opening nowadays straight into my spam folder, which could affect the sender’s overall deliverability if that’s happening on a regular basis.

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