Comments on: Strategy Vs. Tactics

By: John Counsel

John Counsel — Fri, 22 Jan 2010 21:26:01 +0000

Brad,

I’ve always defined the differences in this way: strategy is conceptual, while tactics are implementational. For example, marketing is primarily strategic, while selling is primarily tactical.

In other words, tactics are what you use to implement a strategy.

I agree that there can be macro/micro frames of reference, where strategies are needed for individual components of a much larger strategy. I think it boils down to viewing strategy as planning, while tactics are doing.

John Counsel
CEO, The Profit Clinic

By: John Furgurson

John Furgurson — Mon, 02 Nov 2009 18:43:33 +0000

I was recently researching this subject, and this is one of the better posts I’ve found. For more insight, and a few specific examples, check out the Brand Insight Blog.

By: Eddie Gomez

Eddie Gomez — Thu, 15 Oct 2009 16:30:35 +0000

I am a tennis teaching pro in Georgia. I teach many teams and individuals how to play the game of tennis. I would love to have your expertise applied to this game. How would you explain to a team and an individual the difference between strategy and tactics as they plan for an upcoming match. Also, if you were the coach with a team on the court for a lesson, how would you explain the differences before you begin the practice session. I am looking for another perspective, other than my own, and my peers who teach the game. Your thoughts and opinion would be valued and shared with my fellow pros of Georgia

By: bradrourke

bradrourke — Thu, 06 Aug 2009 22:32:23 +0000

Thanks, that is an interesting observation.

By: Crimson

Crimson — Thu, 06 Aug 2009 22:19:13 +0000

The difference between tactics and stradegy depends on the perception of the implier. it is not represented by a numerical value, you cannot scale it or measure it.It is like saying, what is the difference between longterm and shorterm. Obviously you are going to get a different answer from everyone. It is only a determination of a value.

By: Twitter as a tool for activism

Twitter as a tool for activism — Fri, 24 Apr 2009 05:59:35 +0000

[...] Change Jon Pincus, Twitter Is A Strategy Seminal, Activism At the Speed of Skittles Brad Rourke, Strategy VS Tactics Shawn Dakin, Use of Twitter For RoboCalls BL Ochman, Ten Reasons Your Company Shouldn’t Be on [...]

By: Tom Lynch

Tom Lynch — Tue, 14 Apr 2009 13:41:01 +0000

I like the comparison of strategy and tactics from Sun Tsu, author of The Art of War. Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.

By: bradrourke

bradrourke — Mon, 13 Apr 2009 19:07:15 +0000

Thanks, Beth, you are kind!

By: Beth Kanter

Beth Kanter — Mon, 13 Apr 2009 19:05:51 +0000

Thanks for the ping on Facebook. I added a link to your thoughtful post.