The Power Of Music

My friend Caryn Martinez has this interesting story about subliminal advertising. Seems that when hearing French music, more shoppers purchased French wine. During German oompah music, it’s all Piesporters and Rieslings.

The kicker: in post-purchase surveys, only a handful ever mentioned the music when saying why they bought what they did.

Such is the secret power of music.

Share and Enjoy:

Andrea Jarrell

Very interesting. I wonder what the connection is between buying expensive stuff and listening to Gershwin — something I tend to do — optimism?

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